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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer satisfaction"
~subject:"Theory"
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Customer satisfaction
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Marketing theory
63
Marketingtheorie
63
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
21
Supplier relationship management
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Beziehungsmarketing
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Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Value creation
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Marketingmanagement
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Bibliometrics
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Bundling strategy
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Erkenntnistheorie
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Brodie, Roderick J.
1
Chiu, Hung-Chang
1
Fehrer, Julia
1
Hadjikhani, Amjad
1
Hsieh, Yi-Ching
1
Hsu, Yi-Chieh
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Jeong, Insik
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Katsikeas, Constantine S.
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LaPlaca, Peter J.
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Lee, Dong-Jin
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Lee, Hyoung Tark
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Lukassen, Peter
1
Löbler, Helge
1
Mahlendorf, Matthias
1
Möller, K. E. Kristian
1
Pedersen, Carsten Lund
1
Ritter, Thomas
1
Salehi-Sangari, Esmail
1
Skarmeas, Dionysis
1
Spyropoulou, Stavroula
1
Sung, Hye Jin
1
Wagner, Stephan M.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
16
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
12
Expanding disciplinary space : on the potential of critical marketing
10
Journal of the Academy of Marketing Science
10
Lehrbuch
10
Marketing theory
9
Handbook of marketing decision models
8
Journal of business economics : JBE
8
ERIM report series research in management
7
SpringerLink / Bücher
7
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
6
SAGE library in marketing
6
Europäische Hochschulschriften / 5
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
UTB für Wissenschaft / Uni-Taschenbücher
5
Working paper / European Institute for Advanced Studies in Management
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International series in operations research & management science
4
Journal of marketing
4
Springer-Lehrbuch
4
Tinbergen Institute research series
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
European journal of marketing : EJM
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing
3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
Schmalenbach business review : sbr
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Arbeitspapiere zur Marketingtheorie
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
The past and the future of business marketing theory
Wilkinson, Ian F.
;
Young, Louise C.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10009766113
Saved in:
4
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
5
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
6
Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Wagner, Stephan M.
;
Lukassen, Peter
;
Mahlendorf, Matthias
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003954459
Saved in:
7
Supplier market orientation and accommodation of the customer in different relationship phases
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Hsu, Yi-Chieh
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10003733183
Saved in:
8
Developing a model of reciprocity in the importer-exporter relationship : the relative efficacy of economic versus social factors
Lee, Dong-Jin
;
Jeong, Insik
;
Lee, Hyoung Tark
;
Sung, Hye Jin
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10003650391
Saved in:
9
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
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