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~person:"Meffert, Heribert"
~person:"Grönroos, Christian"
~subject:"Kundenwert"
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Kundenwert
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Meffert, Heribert
Grönroos, Christian
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European journal of marketing : EJM
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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