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~person:"Meffert, Heribert"
~person:"Grönroos, Christian"
~type_genre:"Sammlung"
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Dienstleistungsmarketing
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Marketing theory
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Marketingtheorie
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Meffert, Heribert
Grönroos, Christian
Sheth, Jagdish N.
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Rao, Vithala R.
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Wind, Yoram
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
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2007
Persistent link: https://www.econbiz.de/10003377346
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