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~person:"Meffert, Heribert"
~person:"Lehmann, Donald R."
~subject:"Beziehungsmarketing"
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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