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Marketingtheorie
85
Marketing theory
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1,144
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401
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Franses, Philip Hans
6
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4
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
Shy, Oz
2
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1
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1
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ERIM report series research in management
14
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7
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5
Working papers / Harvard Business School, Division of Research
3
Discussion paper / Tinbergen Institute
2
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2
Research and the development of pedagogical materials : working papers
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Helsinki School of Economics
2
Working papers / Lancaster University Management School
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
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1
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1
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
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1
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1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
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1
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
2
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
3
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
-
2016
Persistent link: https://www.econbiz.de/10011560272
Saved in:
4
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
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5
Mission (largely) accomplished : what's next for consumer BDT-JDM researchers?
Simonson, Itamar
-
2014
Persistent link: https://www.econbiz.de/10010337686
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6
Market-driving behaviors : a framework for developing theory and practice
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009752739
Saved in:
7
When random assignment is not enough : accounting for intentional selectivity in experimental research
Ying, Yuanping
;
Salisbury, Linda Court
;
Feinberg, Fred M.
-
2013
Persistent link: https://www.econbiz.de/10010212642
Saved in:
8
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
9
A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak
;
Jiang, Zhengrui
-
2012
Persistent link: https://www.econbiz.de/10009619058
Saved in:
10
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
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