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~type_genre:"Arbeitspapier"
~subject:"Value creation"
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
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Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
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2011
Persistent link: https://www.econbiz.de/10009423349
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
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2009
Persistent link: https://www.econbiz.de/10003872346
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Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
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2009
Persistent link: https://www.econbiz.de/10003932483
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