//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Non-commercial literature"
~type_genre:"Biografie"
~person:"Grönroos, Christian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
5
Marketingtheorie
5
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
Customer integration
2
Dienstleistungsmarketing
2
Kundenintegration
2
Relationship marketing
2
Services marketing
2
1987
1
Absatz
1
Communication
1
Kommunikation
1
Marketing management
1
Marketingmanagement
1
Markt
1
Nordeuropa
1
Northern Europe
1
Service-Dominant Logic
1
Service-dominant logic
1
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Non-commercial literature
Biografie
Article in journal
7
Aufsatz in Zeitschrift
7
Graue Literatur
5
Arbeitspapier
4
Working Paper
4
Collection of articles written by one author
2
Reprint
2
Sammlung
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
more ...
less ...
Language
All
English
5
Author
All
Grönroos, Christian
Franses, Philip Hans
6
Bultez, Alain V.
5
Jones, D. G. Brian
4
Smith, N. Craig
4
Albers, Sönke
3
Burmann, Christoph
3
Oest, Rutger van
3
Stremersch, Stefan
3
Belz, Christian
2
Chatrath, Stefan
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Heerde, Harald J. van
2
Horn, Henrik
2
Mazurek-Łopacińska, Krystyna
2
Meffert, Heribert
2
Merisavo, Marko
2
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Pasquier, Martial
2
Pavlenko, Anatolij Fedorovyč
2
Pilarczyk, Bogna
2
Rudolph, Thomas
2
Shy, Oz
2
Sárváry, Miklós
2
Tomczak, Torsten
2
Van Den Bulte, Christophe
2
Verbeke, Willem J. M. I.
2
Verhoef, Peter C.
2
Voeth, Markus
2
Aaker, Jennifer
1
Albert, Lars
1
Alderson, Wroe
1
Amstad, Peter
1
Andrew, Stephen T.
1
Angelmar, Reinhard
1
Anttila, Mai
1
Austin, Robert D.
1
Babanov, Alexander
1
more ...
less ...
Institution
All
Svenska Handelshögskolan <Helsinki>
1
Published in...
All
Meddelanden från Svenska Handelshögskolan
5
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
2
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
3
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
5
Defining marketing: a market-oriented approach
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->