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~person:"Ascarza, Eva"
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Ascarza, Eva
Bandrés, Eduardo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
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A joint model of usage and churn in contractual settings
Ascarza, Eva
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 570-590
Persistent link: https://www.econbiz.de/10009787938
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