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~subject:"International marketing"
~type_genre:"Book section"
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International marketing
Marktforschung
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Consumption culture in Europe : insight into the beverage industry
3
Handbook of research in international marketing
3
Handbook on cross-cultural marketing
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Fundamentals of marketing research ; Vol. 6
1
Going global: implementing international business operations
1
Grundlagen Export und Internationalisierung
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Interpretive consumer research : paradigms, methodologies & applications
1
Marketing management : a cultural perspective
1
Multicultural perspectives in customer behaviour
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Organisation und praktische Anwendung
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Staying of top : crucial issues for international business in the 21st century
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
Transformation of Japanese Multinational Enterprises and Business : The 50th Anniversary of the Japan Academy of Multinational Enterprises
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
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3
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
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4
The future is now
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 265-276)
.
2020
Persistent link: https://www.econbiz.de/10013459555
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5
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie
;
Yani-de-Soriano, Mirella
- In:
Multicultural perspectives in customer behaviour
,
(pp. 149-166)
.
2014
Persistent link: https://www.econbiz.de/10010399242
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6
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
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7
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
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8
Research methodology
Ganassali, Stéphane
;
Moscarola, Jean
;
Casarin, Francesco
- In:
Consumption culture in Europe : insight into the …
,
(pp. 100-115)
.
2013
Persistent link: https://www.econbiz.de/10009720266
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9
Standardisierung versus Differenzierung im internationalen Marketing
Schwarz-Musch, Alexander
- In:
Grundlagen Export und Internationalisierung
,
(pp. 129-142)
.
2013
Persistent link: https://www.econbiz.de/10010472974
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10
Dove in Russia : the role of culture in advertising success
Tolstikova, Natalia
- In:
Marketing management : a cultural perspective
,
(pp. 78-92)
.
2012
Persistent link: https://www.econbiz.de/10009507179
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