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~type_genre:"Festschrift"
~type_genre:"Aufsatzsammlung"
~subject:"Verbraucher"
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Search: subject:"Marktforschung"
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Verbraucher
Marktforschung
208
Market research
146
Deutschland
69
Theorie
66
Theory
66
Germany
63
Marketing
63
Konsumentenverhalten
33
Consumer behaviour
32
Marketingmanagement
25
Marketing management
22
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21
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21
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20
Marketingtheorie
13
Werbung
12
Welt
11
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11
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10
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10
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9
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9
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9
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9
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Vereinigte Staaten
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7
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7
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7
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4
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Day, Ralph L.
2
Baumann, Axel
1
Birbaumer, Niels-Peter
1
Brückweh, Kerstin
1
Cox, Donald F.
1
Fabiunke, Hannelore
1
Fischer, Herbert
1
Graumann, Carl F.
1
Grossack, Martin M.
1
Irle, Martin
1
Jäger, Joachim
1
Kassarjian, Harold H.
1
Katona, George
1
Kollat, David T.
1
Kuhn, Marc
1
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1
Lazarsfeld, Paul F.
1
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1
Ness, Thomas E.
1
Parsons, Leonard J.
1
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1
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1
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1
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Deutsche Gesellschaft für Psychologie
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Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
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1
Studies of the German Historical Institute London
1
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ECONIS (ZBW)
12
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1
Nachhaltigkeit im Spiegel der Konsumentenwahrnehmung
Baumann, Axel
;
Kuhn, Marc
;
Schaller, Christian
-
Zentrum für Empirische Forschung
-
2012
Persistent link: https://www.econbiz.de/10013446722
Saved in:
2
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
Brückweh, Kerstin
(
ed.
)
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10013480552
Saved in:
3
Innovative
Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
Saved in:
4
Marktpsychologie als Sozialwissenschaft
Irle, Martin
(
contributor
);
Graumann, Carl F.
(
contributor
); …
-
1983
Persistent link: https://www.econbiz.de/10000095919
Saved in:
5
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
); …
-
1981
-
3. ed.
Persistent link: https://www.econbiz.de/10013502847
Saved in:
6
Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10013489935
Saved in:
7
Handbuch der Konsumentenbefragung
Fabiunke, Hannelore
;
Fischer, Herbert
;
Jäger, Joachim
; …
-
1972
Persistent link: https://www.econbiz.de/10000573365
Saved in:
8
Research in consumer behavior
Kollat, David T.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000576241
Saved in:
9
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
10
Understanding consumer behavior
Katona, George
;
Lazarsfeld, Paul F.
;
Martineau, Pierre
-
1964
Persistent link: https://www.econbiz.de/10003258538
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