Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning...

Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic...

Prominent features of differentiated product markets are segmentation and product proliferation blurring the boundaries between segments. I develop a tractable demand model, the Ordered Nested Logit, which allows for asymmetric substitution between segments. I apply the model to the automobile...

The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...

This paper reviews the up-to-date theoretical, empirical, and experimental literature related to the trading venue choice in the context of the fragmented equity markets. We provide a brief background on the history of trading fragmentation in the equity market and its determinants. We discuss...

A pooled sample of 3,290 Algerian workers from two regional household surveys captures the determinants of access to the formal vs. informal labour market segments. Youth, female gender and low educational attainment drive informal employment. Segmentation does not preclude occupational...

South Korea has proven resilient through crises. During the COVID-19 pandemic, Korea has used testing and contact tracing to keep the number of cases per capita far below those in the U.S. and Europe. This paper uses sectoral stock returns to gauge the impact of the pandemic on the Korean...