Search Results - subject:"Masculinity/femininity"

Visual complexity, brand gender, and ad effectiveness

Chen, Siyun; Ponomarenko, Veronika; Lv, Linxiang; … - In: International journal of research in marketing : IJRM ; … 42 (2025) 2, pp. 365-390

Persistent link: https://www.econbiz.de/10015435835

Gender equality and comparative HRM : a 40-year review

García, María Fernanda; Ahmed, Rawia; Flores, Gabriela L. - In: Human resource management review 33 (2023) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10014450291

Challenging the masculinity index : the end of a cross-cultural myth

Dumetz, Jerome; Cadil, Jan - In: International journal of social sciences : IJoSS 7 (2018) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10011815640

The Determinant of Women Self leadership among Generation X and Y

Suzanne, Tan; Devarajoo, Aruna Raj; Kadiresan, Vimala; … - In: International Journal of Academic Research in Business … 4 (2014) 10, pp. 386-399

different generations. The different determinants focused on the Capabilities, Family Influence, Self-efficacy and Masculinity-Femininity … capabilities, family influence, self-efficacy and masculinity-femininity that influence women’s self leadership. …

Persistent link: https://www.econbiz.de/10011084862

An integrative approach to the gender gap in entrepreneurship across nations

Dheer, Ratan J. S.; Li, Mingxiang; Treviño, Len J. - In: Journal of world business : JWB 54 (2019) 6, pp. 1-17

Persistent link: https://www.econbiz.de/10012118040

A comparative study of women in the european business world

ISTODOR, Daniela - In: Management & Marketing 4 (2009) 1

Today, women represent more than 50% of the world's population, yet in no country do they represent nearly half of the corporate managers. According to the United Nation's fourth Conference on Women, women hold only 14% of the top managerial positions in business and only 10% of national...

Persistent link: https://www.econbiz.de/10005113491

Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice

Thompson, Frauke Mattison; Chmura, Thorsten - In: Journal of international marketing 23 (2015) 3, pp. 87-103

Persistent link: https://www.econbiz.de/10011341896

The cultural embeddedness of professional service purchasing : a comparative study of German and Swedish companies

Pemer, Frida; Sieweke, Jost; Werr, Andreas; Birkner, … - In: Journal of purchasing and supply management 20 (2014) 4, pp. 273-285

Persistent link: https://www.econbiz.de/10010431261

Effects of masculinity-feminity on quality of work life : understanding the moderating roles of gender and social support

Ganesh, Sarlaksha; Ganesh, Mangadu Paramasivam - In: Gender in management : an international journal 29 (2014) 4, pp. 229-253

Persistent link: https://www.econbiz.de/10010385320

The role of culture in international relationship marketing

Samaha, Stephen A.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of marketing 78 (2014) 5, pp. 78-98

Persistent link: https://www.econbiz.de/10010419897