Search Results - subject:"Masculinity."

Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising

Kreicbergs, Toms; Ščeulovs, Deniss; Bernovskis, Artūrs - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors … aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine …' offered version of masculinity is in alignment with consumer preferences. Methods included qualitative video content analysis …

Persistent link: https://www.econbiz.de/10014518763

Masculinity, embodiment and identity-work : how do organisational members use their bodies as identity resources to (re)accomplish hegemonic masculinity?

Giazitzoglu, Andreas - In: Organization : the interdisciplinary journal of … 31 (2024) 1, pp. 139-162

Persistent link: https://www.econbiz.de/10014574529

Entrepreneurial masculinity : a fatherhood perspective

Hytti, Ulla; Karhunen, Päivi; Radu-Lefebvre, Miruna - In: Entrepreneurship theory and practice : ET&P 48 (2024) 1, pp. 246-273

Persistent link: https://www.econbiz.de/10014433410

The game/s that men play : male bonding in the Swedish business elite 1890-1960

Nordlund, Therese - In: Business history 66 (2024) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10014578291

Management accountants : a gendered image

Ala-Heikkilä, Virpi; Lämsä, Anna-Maija; … - In: Critical perspectives on accounting : an international … 99 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015065417

Corporate Finance and Environmental, Social, and Governance (ESG) Practices

Gherghina, Ştefan Cristian (contributor) - 2024

This special issue comprises 12 papers published in the Special Issue entitled "Corporate Finance and Environmental, Social, and Governance (ESG) Practices", addressing a wide range of topics related to the following: corporate reporting (sustainability reporting; environmental accounting...

Persistent link: https://www.econbiz.de/10015324922

Female empowerment and masculinity - a cultural trait? : evidence from the CEE countries

Gaweł, Aleksandra; Mroczek-Dąbrowska, Katarzyna; … - In: Gender in management : an international journal 39 (2024) 4, pp. 534-551

Persistent link: https://www.econbiz.de/10014513794

Masculinity in Scandinavian tech entrepreneurship : male technology entrepreneurs negotiating gender (in)equality

Balkmar, Dag; Lindvert, Marta; Ljunggren, Elisabet - In: International journal of gender and entrepreneurship 16 (2024) 3, pp. 297-314

Persistent link: https://www.econbiz.de/10015073209

Risk-Taking in The Banking Sector: Do Cultural Differences Matter?

Eljilany, Somya M.; Hegazy, Ibrahim R.; Elbayoumi, Ahmed F. - In: Journal of Accounting and Management Information … 22 (2023) 3, pp. 464-489

and masculinity) on risk-taking in the banking sector. Data- Our sample consists of 2620 bank-year observations of 262 … culture on risk-taking is significant for all dimensions. Individualism and masculinity are negatively related to risk … masculinity, long-term orientation and indulgence on bank risk-taking where most previous studies either excluded or found them …

Persistent link: https://www.econbiz.de/10015196104

The role of earnings management as mediator the effect of male CEO masculinity face on Research & Development

Prasetio, Januar Eko; Setyorini, Haryati; Hasanah, Anisaul - In: Cogent Business & Management 10 (2023) 1, pp. 1-26

This study aims to explain the role of earnings management in mediating the influence of male CEO masculinity on …. The findings explain that the role of earnings management mediates the influence of the male CEO's masculinity face on … and decreasing the masculinity face of male CEOs also has an impact on increasing and decreasing research & development …

Persistent link: https://www.econbiz.de/10014527514

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