Search Results - subject:"Masculinity."

Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising

Kreicbergs, Toms; Ščeulovs, Deniss; Bernovskis, Artūrs - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors … aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine …' offered version of masculinity is in alignment with consumer preferences. Methods included qualitative video content analysis …

Persistent link: https://www.econbiz.de/10014518763

Masculinity, embodiment and identity-work : how do organisational members use their bodies as identity resources to (re)accomplish hegemonic masculinity?

Giazitzoglu, Andreas - In: Organization : the interdisciplinary journal of … 31 (2024) 1, pp. 139-162

Persistent link: https://www.econbiz.de/10014574529

Entrepreneurial masculinity : a fatherhood perspective

Hytti, Ulla; Karhunen, Päivi; Radu-Lefebvre, Miruna - In: Entrepreneurship theory and practice : ET&P 48 (2024) 1, pp. 246-273

Persistent link: https://www.econbiz.de/10014433410

The game/s that men play : male bonding in the Swedish business elite 1890-1960

Nordlund, Therese - In: Business history 66 (2024) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10014578291

Management accountants : a gendered image

Ala-Heikkilä, Virpi; Lämsä, Anna-Maija; … - In: Critical perspectives on accounting : an international … 99 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015065417

Corporate Finance and Environmental, Social, and Governance (ESG) Practices

Gherghina, Ştefan Cristian (contributor) - 2024

This special issue comprises 12 papers published in the Special Issue entitled "Corporate Finance and Environmental, Social, and Governance (ESG) Practices", addressing a wide range of topics related to the following: corporate reporting (sustainability reporting; environmental accounting...

Persistent link: https://www.econbiz.de/10015324922

Female empowerment and masculinity - a cultural trait? : evidence from the CEE countries

Gaweł, Aleksandra; Mroczek-Dąbrowska, Katarzyna; … - In: Gender in management : an international journal 39 (2024) 4, pp. 534-551

Persistent link: https://www.econbiz.de/10014513794

Masculinity in Scandinavian tech entrepreneurship : male technology entrepreneurs negotiating gender (in)equality

Balkmar, Dag; Lindvert, Marta; Ljunggren, Elisabet - In: International journal of gender and entrepreneurship 16 (2024) 3, pp. 297-314

Persistent link: https://www.econbiz.de/10015073209

A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis

Kreicbergs, Toms; Ščeulovs, Deniss - In: International journal of learning and change : IJLC 16 (2024) 2/3, pp. 327-348

Persistent link: https://www.econbiz.de/10015065936

Risk-Taking in The Banking Sector: Do Cultural Differences Matter?

Eljilany, Somya M.; Hegazy, Ibrahim R.; Elbayoumi, Ahmed F. - In: Journal of Accounting and Management Information … 22 (2023) 3, pp. 464-489

and masculinity) on risk-taking in the banking sector. Data- Our sample consists of 2620 bank-year observations of 262 … culture on risk-taking is significant for all dimensions. Individualism and masculinity are negatively related to risk … masculinity, long-term orientation and indulgence on bank risk-taking where most previous studies either excluded or found them …

Persistent link: https://www.econbiz.de/10015196104