Liang, Yuli; Hustvedt, Gwendolyn; Miller, Jasmine - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-15
This research investigated consumers' purchase intention and preferences for face masks during the COVID-19 global … intention towards face masks was predicted by consumers' attitude towards functional attributes, subjective norm, and perceived … towards face masks. Workplace association moderated the path from social attitudes to purchase intention. Based on these …