Search Results - subject:"Mass affluent segment"

How personal advisors make a difference in serving “almost rich” bank customers

Wahlberg, Olof; Öhman, Peter; Strandberg, Christer - In: International Journal of Bank Marketing 34 (2016) 6, pp. 904-923

/methodology/approach A survey composed of items designed to mirror service quality practices used in the mass affluent segment was … focuses on customer satisfaction in the mass affluent segment, which is an unexplored context different from retail banking. …

Persistent link: https://www.econbiz.de/10014760643

How personal advisors make a difference in serving "almost rich" bank customers

Wahlberg, Olof; Öhman, Peter; Strandberg, Christer - In: The international journal of bank marketing : IJBM 34 (2016) 6, pp. 904-923

Persistent link: https://www.econbiz.de/10011618697