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Media effect
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Communication media
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Kommunikationsmedien
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Andéhn, Mikael
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Haygood, Daniel M.
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Journal of advertising research
Journal of media business studies
41
SpringerLink / Bücher
36
NBER working paper series
30
The journal of media economics
27
Discussion papers / CEPR
26
The handbook of political economy of communications
25
CESifo working papers
23
Discussion paper / Centre for Economic Policy Research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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NBER Working Paper
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Discussion paper series / IZA
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Media-Perspektiven
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Journal of public economics
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Research
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Journal of communication management : an international journal
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UTB
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Working paper / National Bureau of Economic Research, Inc.
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JMM : the international journal on media management
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Journal of economic behavior & organization : JEBO
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Working paper
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European journal of political economy
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Kom / Kommission der Europäischen Gemeinschaften
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Lehrbuch
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Schriften zur Medienwirtschaft und zum Medienmanagement
14
Technological forecasting & social change : an international journal
13
Contributions to the study of mass media and communications
12
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
12
HWWA-Report
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Political economies of the media : the transformation of the global media industries
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Corporate communications : an international journal
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IZA Discussion Paper
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Journal of business ethics : JOBE
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Springer eBook Collection
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Applied economics
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DICE discussion paper
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Europäische Hochschulschriften / 5
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Information economics and policy : IEP
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1
Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
Saved in:
2
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
3
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
4
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
Saved in:
5
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
6
Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
Saved in:
7
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
Saved in:
8
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
9
How products and advertising offend consumers
Beard, Fred K.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10003688966
Saved in:
10
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
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