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  • Search: subject:"MaxDiff analysis"
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Conjoint analysis 1 Conjoint-Analyse 1 Market research 1 Marktforschung 1 MaxDiff analysis 1 Präferenztheorie 1 Theory of preferences 1 conjoint analysis 1 fixed-point ratings 1 reference levels 1 stable preferences 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Allenby, Greg M. 1 Büschken, Joachim 1 Liu, YiChun Miriam 1 Orme, Bryan K. 1
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Management science : journal of the Institute for Operations Research and the Management Sciences 1
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ECONIS (ZBW) 1
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Integrating conjoint and maximum difference scaling data
Liu, YiChun Miriam; Büschken, Joachim; Orme, Bryan K.; … - In: Management science : journal of the Institute for … 71 (2025) 11, pp. 9404-9422
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