For optimal solutions in health care, decision makers inevitably must evaluate trade-offs, which call for multiattribute valuation methods. Researchers have proposed using best-worst scaling (BWS) methods which seek to extract information from respondents by asking them to identify the best and...

For optimal solutions in health care, decision makers inevitably must evaluate trade-offs, which call for multiattribute valuation methods. Researchers have proposed using best-worst scaling (BWS) methods which seek to extract information from respondents by asking them to identify the best and...

Purpose – The purpose of this paper is to demonstrate how the quality function deployment (QFD) process can be applied to capture and translate spoken and unspoken customer requirements into actionable service features in a hotel landscaping design case. Design/methodology/approach – This...