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Search: subject:"Maximizing mindset theory"
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Consumer behaviour
2
Konsumentenverhalten
2
Maximizing mindset theory
2
Theorie
2
Theory
2
Assortment size
1
Emotion
1
Low-cost strategy
1
Need for touch
1
Niedrigpreisstrategie
1
Price discount
1
Product fit uncertainty
1
Push-pull-mooring framework
1
Rabatt
1
Rebate
1
Sensory pleasure
1
Showrooming
1
Sunk Costs
1
Sunk cost
1
Sunk costs
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Webrooming
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English
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Hsieh, Jung-Kuei
2
Kumar, Sushant
2
Ko, Ning-Yu
1
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Asia Pacific journal of marketing and logistics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of
maximizing
mindset
theory
Hsieh, Jung-Kuei
;
Kumar, Sushant
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
Saved in:
2
Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency
Hsieh, Jung-Kuei
;
Kumar, Sushant
;
Ko, Ning-Yu
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 334-355
Persistent link: https://www.econbiz.de/10014486745
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