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The time-harried shopper: Exploring the differences between maximizers and satisficers
Chowdhury, Tilottama
;
Ratneshwar, S.
;
Mohanty, Praggyan
- In:
Marketing Letters
20
(
2009
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10005716530
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