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  • Search: subject:"Maximizing-satisficing behavior"
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Attitude towards contradictions 1 Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Counterfeits 1 Konsumentenverhalten 1 Luxury brands 1 Luxury goods 1 Luxusgüter 1 Markenartikel 1 Markenführung 1 Markenimage 1 Masstige 1 Maximizing-satisficing behavior 1 Perceived behavioral control 1 Product counterfeiting 1 Produktpiraterie 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Dawra, Jagrook 1 Katyal, Kanupriya 1 Soni, Nitin 1
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Journal of business research : JBR 1
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The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya; Dawra, Jagrook; Soni, Nitin - In: Journal of business research : JBR 152 (2022), pp. 191-204
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