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Is authenticity key? : mobilization by social media influencers versus celebrities and young people's political participation
Harff, Darian
;
Schmuck, Desirée
- In:
Psychology & marketing
41
(
2024
)
11
,
pp. 2757-2771
Persistent link: https://www.econbiz.de/10015133893
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2
Is virtual streamer useful? : effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
Xie, Jifei
;
Wu, Haoyu
;
Liu, Kexi
;
Cui, Yunce
;
Zhang, Xiaofei
-
2024
Persistent link: https://www.econbiz.de/10015101949
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