Search Results - subject:"Means‐End"

Effect of COVID-19 health threat on consumer's perceived value towards mobile payments in India : a means-end model

C. C., Sreelakshmi; Prathap, Sangeetha K. - In: Journal of financial services marketing 29 (2024) 3, pp. 763-787

Persistent link: https://www.econbiz.de/10015061263

Hierarchical value mapping of diners in Macao's casino restaurants

Fan, Pui Kuan Tina; Choe, Ja Young (Jacey); Na, Yeseul - In: Journal of Hospitality and Tourism Insights 7 (2024) 5, pp. 2824-2843

-casino players. Design/methodology/approach This study was conducted using the means-end chain (MEC) theory. The data were collected …

Persistent link: https://www.econbiz.de/10015350889

Food safety and consumption of fruits and vegetables at local markets: a means-end chain approach

Campos, Rita de Cássia Leal; Vilas Boas, Luiz Henrique … - In: Qualitative Market Research: An International Journal 27 (2024) 2, pp. 337-355

Purpose This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements are associated with food safety. Design/methodology/approach This is a qualitative research that used the...

Persistent link: https://www.econbiz.de/10015355091

Young People as Drivers or Inhibitors of the Sustainability Movement: The Case of Anti-Consumption

Ziesemer, F.; Hüttel, A.; Balderjahn, I. - In: Journal of Consumer Policy 44 (2021) 3, pp. 427-453

people of ages 14 to 24 according to a means-end chains analysis. The findings highlight potential for and the challenges …

Persistent link: https://www.econbiz.de/10014501867

Examining fan participation in the digital media: Fans’ transcreation of webtoons

Nam, Jinyoung; Jung, Yoonhyuk - 2021

means-end chain approach through laddering interviews, the study explicates fans' goal structure in transcreation of …

Persistent link: https://www.econbiz.de/10012606317

Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis

In: Cogent Business & Management 8 (2021) 1, pp. 1-16

study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS …

Persistent link: https://www.econbiz.de/10012657387

Motivations influencing virtual supermarket shopping : an exploratory study using means-end chains analysis

Nguyen Thanh Hoai; Ngo Hai Quynh; Thu Trang Dương - In: Cogent business & management 8 (2021) 1, pp. 1-16

study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS …

Persistent link: https://www.econbiz.de/10012631349

Young people as drivers or inhibitors of the sustainability movement : the case of anti-consumption

Ziesemer, F.; Hüttel, Alexandra; Balderjahn, Ingo - In: Journal of consumer policy : consumer issues in law, … 44 (2021) 3, pp. 427-453

Persistent link: https://www.econbiz.de/10012618253

Examining fan participation in the digital media : fans' transcreation of webtoons

Nam, Jinyoung; Jung, Yoonhyuk - 2021

means-end chain approach through laddering interviews, the study explicates fans' goal structure in transcreation of …

Persistent link: https://www.econbiz.de/10012804274

What makes hospitality employers attractive to Gen Z? : a means-end-chain perspective

Kapuściński, Grzegorz; Zhang, Nathan; Wang, Rachel - In: Journal of vacation marketing 29 (2023) 4, pp. 602-616

Persistent link: https://www.econbiz.de/10014382461