Search Results - subject:"Means‐End"

From means to end : understanding the millennial mind when buying luxury jewelry brands

Pavida Ratakam; Phallapa Petison - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10013555412

How salespeople adapt communication of customer value propositions in business markets

Bischoff, Pirmin; Hogreve, Jens; Elgeti, Laura; … - In: Industrial marketing management : the international … 114 (2023), pp. 226-242

Persistent link: https://www.econbiz.de/10014433432

Exploring factors influencing consumers' participation in online shopping days : using Double 11 Day as an example

Huang, Shiu-Li; Hung, Min-Shan - In: Journal of organizational computing and electronic commerce 33 (2023) 3/4, pp. 133-161

Persistent link: https://www.econbiz.de/10014554234

Identifying gratification behind the consumption of the OTT platforms in an emerging market : a means-end theory approach

Sharma, Ankita; Sreen, Naman; Baishya, Kuldeep - In: Marketing intelligence & planning 41 (2023) 5, pp. 593-612

Persistent link: https://www.econbiz.de/10014313062

Farmers' perceived values in conventional and organic farming : a comparison between French, Irish and Swedish farmers using the Means-end chain approach

Leduc, Gaëlle; Billaudet, Larissa; Engström, Ebba; … - In: Ecological economics : the transdisciplinary journal of … 207 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014280325

Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing

Trzebiński, Wojciech; Marciniak, Beata - In: Journal of internet commerce 22 (2023) 2, pp. 224-243

Persistent link: https://www.econbiz.de/10014288100

Customer expectations and their fulfilment in the German food retail market before and during the COVID-19 pandemic

Godbersen, Hendrik; Szabo, Tim; Ruiz Fernández, Susana - In: Marketing & Innovation 2023 : Future Shopping – der …, (pp. 173-198). 2023

Persistent link: https://www.econbiz.de/10014331786

Matching audio/video app features with young user preferences : an integrated approach

Lin, Chin-Feng; Fu, Chen-Su; Wu, Chi-Yun - In: International journal of consumer studies 47 (2023) 5, pp. 1810-1823

Persistent link: https://www.econbiz.de/10014335641

Developing ethical consumer personas for the tourism industry: A means-end approach

Sahm, Steffen - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 41-52

This paper introduces a method to develop ethical consumer personas for the tourism industry based on personal values as a motivational construct influencing consumer decisions in tourism. These personas, i.e. archetypes of ethical consumers, advance previously developed shades of ethical...

Persistent link: https://www.econbiz.de/10013270987

Developing ethical consumer personas for the tourism industry : a means-end approach

Sahm, Steffen - In: Innovation in der Marktforschung, (pp. 41-52). 2020

Persistent link: https://www.econbiz.de/10013259045