Search Results - subject:"Measurement effect"

Merlo, Omar; Eisingerich, Andreas B; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 140-163

Persistent link: https://www.econbiz.de/10015047065

Perez, Dikla; Oestreicher-Singer, Gal; Zalmanson, Lior; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10014265999

Centrih, Vasilij; Viršček, Andrej; Smukavec, Andreja; … - In: Croatian review of economic, business and social … 6 (2020) 2, pp. 43-57

topics or persons' opinions. This work points out that, first, the mode measurement effect can be an issue also in a more …

Persistent link: https://www.econbiz.de/10012417622