Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of Innovation & Knowledge (JIK) 4 (2019) 2, pp. 71-77
The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...
