Search Results - subject:"Measurement scale"

Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus

Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463

Persistent link: https://www.econbiz.de/10010210188

Service orientation: the derivation of underlying constructs and measures

Oliveira, Pedro; Roth, Aleda V. - In: International Journal of Operations & Production Management 32 (2012) 2, pp. 156-190

Purpose – This paper coins the construct of Service Orientation (SO) and empirically develops its measurement in the context of business‐to‐business (B2B) e‐commerce. SO is operationally defined as the business' overall propensity for delivering service excellence. The purpose of this...

Persistent link: https://www.econbiz.de/10014790164

Naming businesses: names as drivers of brand value

Alserhan, Baker Ahmad; Alserhan, Zeid Ahmad - In: Competitiveness Review: An International Business Journal 22 (2012) 4, pp. 329-342

Purpose – The purpose of this paper is to propose a new method to assess trade name distinctiveness. Design/methodology/approach – The authors implemented a two‐staged methodology. First, catchwords in trade names in the relevant database were identified and ranked according to how...

Persistent link: https://www.econbiz.de/10014702286

Measuring quality of service in dial-a-ride operations: the case of a Canadian city

Paquette, Julie; Bellavance, François; Cordeau, … - In: Transportation 39 (2012) 3, pp. 539-564

Persistent link: https://www.econbiz.de/10010867484

Customer knowledge enabled innovation capability: proposing a measurement scale

Belkahla, Wafa; Triki, Abdelfattah - In: Journal of Knowledge Management 15 (2011) 4, pp. 648-674

Purpose – The present paper aims to propose a measurement scale of the customer knowledge enabled innovation (CKEI …. Research limitations/implications – The proposed measurement scale is still raw. Further research is needed in order to test … both innovation and knowledge‐based capabilities literatures. The CKEI measurement scale is believed to extend these …

Persistent link: https://www.econbiz.de/10014880080

A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers

Roux, Dominique; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2010

In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a...

Persistent link: https://www.econbiz.de/10011073796

Identifier et comprendre les consommateurs insatisfaits qui ont tendance à ne pas se plaindre

Guillard, Valérie; Butori, Raphaëlle - Université Paris-Dauphine (Paris IX) - 2008

While complaining behaviour has widely been studied in marketing, few studies exclusively focus on non-complaining behaviour. The present communication studies a specific type of consumers: those who do not complain when dissatisfied. Three studies were conducted on 380 students and non-students...

Persistent link: https://www.econbiz.de/10011072508

A scale for the measurement of self-efficacy for learning (SEL) at university

Klobas, Jane E.; Renzi, Stefano; Nigrelli, Maria Luisa - "Carlo F. Dondena" Centre for Research on Social … - 2007

Students experiences at university prepare them for a future in which they are expected to engage in life-long learning. Self-efficacy theory suggests that a persons beliefs in their capacity to learn will influence their participation in learning. This paper describes development of a new scale...

Persistent link: https://www.econbiz.de/10008560340

La tendance à regretter du consommateur : validation d'une échelle de mesure

Delacroix, Eva; Jourdan, Philippe - Université Paris-Dauphine (Paris IX) - 2007

dimensions measurement scale, useful both for practioners of direct marketing and advertisers. …This article presents the development and the validation of a 6 item Consumer Tendency to Regret (CTR) measurement … scale. CTR is conceptualized as a situational personality trait in Mowen's 3M hierarchical personality model, and is defined …

Persistent link: https://www.econbiz.de/10011073544

Measuring market orientation in the manufacturing sector using the MORTN scale

Green, Kenneth W.; Inman, R. Anthony - In: International journal of innovation and learning : IJIL 4 (2007) 3, pp. 209-223

Persistent link: https://www.econbiz.de/10003433888