Aastrup, Jesper; Kotzab, Herbert; Grant, David B.; … - 2008
consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft …’ measures in ECR, emphasizing the importance and causal role of ‘soft’ measures throughout the ECR process … performance, behavioural, attitude and capability measures. Two extant studies from Austria and Denmark are examined in the …