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  • Search: subject:"Media Strategies"
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Year of publication
Subject
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Facebook 2 higher education institutions 2 social media strategies 2 stakeholders 2 stakeholders’ engagement 2 student-university relationships 2 university management 2 Communication media 1 Generational shift 1 Jugendliche 1 Kommunikationsmedien 1 Media industries 1 Media usage 1 Mediennutzung 1 Mediensektor 1 Youth 1 media consumption 1 media industries 1 media strategies 1 streaming 1
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Online availability
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Free 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 2 English 1
Author
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STEFANICA, Sabina Iustina 2 Lüders, Marika 1 Sundet, Vilde Schanke 1
Published in...
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Management Dynamics in the Knowledge Economy Journal 2 Journal of media business studies 1
Source
All
RePEc 2 ECONIS (ZBW) 1
Showing 1 - 3 of 3
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"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke; Lüders, Marika - In: Journal of media business studies 20 (2023) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
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The Impact of Facebook on University-Stakeholder Relationships
STEFANICA, Sabina Iustina - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 3, pp. 492-509
The advent of increased competition between higher education institutions (HEI) has resulted in a transformation within the education market. To survive in this internationally competitive and hostile market, HEIs must engage in mutually beneficial relationships with key stakeholders and tailor...
Persistent link: https://www.econbiz.de/10011106579
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Cover Image
The Impact of Facebook on University-Stakeholder Relationships
STEFANICA, Sabina Iustina - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 3, pp. 492-509
The advent of increased competition between higher education institutions (HEI) has resulted in a transformation within the education market. To survive in this internationally competitive and hostile market, HEIs must engage in mutually beneficial relationships with key stakeholders and tailor...
Persistent link: https://www.econbiz.de/10011198714
Saved in:
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