treatment with positive or negative media coverage, we study the impact on consumer preference for pork products. The hypothesis … include traceability, farming style, brand and certificates, in addition to prices. The results indicate that the media … coverage could significantly shape consumers’ preference. A comparison of the two treatments indicates that the positive …

activities. However, short-run and medium-run effects differ: in the short run media coverage on terror only has an impact on the …

new cars in Germany. We find that positive (or at least neutral) media coverage has statistically significant effect on …