Search Results - subject:"Media technologies"

The branding power of social media influencers: an interactive marketing approach

Rajput, Aditi; Gandhi, Aradhana - In: Cogent Business & Management 11 (2024) 1, pp. 1-24

This study investigates the impact of homophily, influencer social presence, and influencer physical attractiveness on affinity in the beauty and fashion industry through influencer marketing. Trust and loyalty mediating roles are also explored in connection with customer purchase intention. The...

Persistent link: https://www.econbiz.de/10015456550

The branding power of social media influencers : an interactive marketing approach

Rajput, Aditi; Gandhi, Aradhana Vikas - In: Cogent business & management 11 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015443841

New media technologies and small and medium enterprises : evidence from the COVID-19 period

Pandya, Bharti; Mairaru, Shreesha; Buhannad, Asma; … - In: International journal of entrepreneurship and small … 54 (2025) 3, pp. 403-422

Persistent link: https://www.econbiz.de/10015416571

"Social media technologies : a waste of time or a good way to learn and improve technological competences?"

Lardón-López, María Esmeralda; Martín-Rojas, Rodrigo; … - In: Journal of knowledge management 26 (2022) 11, pp. 348-377

Persistent link: https://www.econbiz.de/10013555461

Consumer resource integration and service innovation in social commerce : the role of social media influencers

Wu, Yao; Nambisan, Satish; Xiao, Jinghua; Xie, Kang - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 429-459

Persistent link: https://www.econbiz.de/10013199119

Handbook of Media and Communication Economics : A European Perspective

Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2024

covered include, but are not limited to: Theoretical approaches to media economics; media technologies and data management in …

Persistent link: https://www.econbiz.de/10015084830

The impact of new media technologies on persuasive communication in the time of global crisis

Ghofrani, Talayeh - In: International journal of technology management : IJTM 94 (2024) 3/4, pp. 419-435

Persistent link: https://www.econbiz.de/10015062651

Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation

Shah, Syed Asim; Shoukat, Muhammad Haroon; Ahmad, … - In: Journal of marketing for higher education 34 (2024) 1, pp. 344-367

Persistent link: https://www.econbiz.de/10014566978

The impact of social media technologies on organization cultural intelligence and new product development in international markets

Hazzam, Joe; Wilkins, Stephen; Strong, Carolyn - In: Cross cultural & strategic management 30 (2023) 2, pp. 272-300

Persistent link: https://www.econbiz.de/10014317035

Factors affecting students' knowledge sharing over social media and individual creativity : an empirical investigation in Pakistan

Arif, Muhammad; Qaisar, Nasim; Kanwal, Saima - In: The international journal of management education 20 (2022) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10013383723