Search Results - subject:"Media tools"

Selection of media tools for community planning : a study from the perspective of communicative planning

Zhang, Xiaotong; Yu, Linjun; Li, Yang - 2024

In community planning, due to the lack of evidence regarding the selection of media tools, this study examines how a … common but differentiated ideal speech situation can be created as well as how more appropriate media tools can be defined …. Second, the classification criteria and typical characteristics of media tools used to support community planning are …

Persistent link: https://www.econbiz.de/10015179473

The effect of social media tools on accommodation marketing

Tandogan, V. Ugur; Kuday, Murat - In: Journal of Islamic financial studies 7 (2021) 2, pp. 64-76

Persistent link: https://www.econbiz.de/10013366179

WORD OF MOUTH – FROM VERBALLY COMMUNICATION TO COMMUNICATION ONLINE

CHIOSA, Ana Raluca - In: Management Intercultural (2014) 31, pp. 415-420

Word-of-mouth, Social media, Recommendation

Persistent link: https://www.econbiz.de/10011079442

Social and online media research – data, metrics and methods

Drula, Georgeta - In: Review of Applied Socio-Economic Research 3 (2012) 1, pp. 77-86

Studies and current researches in online digital media and communication science are related to Web 2.0 at least from two perspectives: either to better understand this medium as research object, or to collect data on different topics. Social media can be a tremendous data source and topics for...

Persistent link: https://www.econbiz.de/10010556645

Consumer centric marketing communication: Go beyond the actual sale

CHIRICA, CATALINA IOANA - In: EuroEconomica (2012) 4(31), pp. 45-56

Changes and challenges are good. Crisis are challenging and changing, so crises are not that bad. In fact, communication during crisis has proven to be an opportunity, rather than a threat to weakened budgets. This paper presents the main changes that occurred in the advertising trends in...

Persistent link: https://www.econbiz.de/10010604021