The study analyzes the fundamentals of effective Media Relations. The emphasis is on the specifics of the Czech environment. The study attempts to analyze the perspective of journalists and the corresponding perspective of organizations. Based on these assumptions, concrete guidelines for...

It’s healthy for news organizations to be much more open about their decision making than they have been in the past. But in response to relentless pounding from bloggers and other critics, is the transparency movement getting out of hand?

Ostensibly, it is a plausible assumption that advertisements receive greater attention when disguised as editorial content. This assumption does not, however, stand the test of empirical validation. Nevertheless, editorial advertising tips and product placement have now seemingly become...