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~isPartOf:"The journal of brand management : an international journal"
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Social Web
64
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Brand management
54
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The journal of brand management : an international journal
Journal of business research : JBR
458
SpringerLink / Bücher
269
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
141
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Springer eBook Collection
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
NBER working paper series
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
98
Psychology & marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of marketing communications
93
Working paper / National Bureau of Economic Research, Inc.
92
Business horizons
91
CESifo working papers
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
NBER Working Paper
81
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
HMD : Praxis der Wirtschaftsinformatik
74
Journal of media business studies
74
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Discussion papers / CEPR
70
Journal of information & knowledge management : JIKM
69
Research
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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61
Social media in branding : fulfilling a need
Yan, Jack
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 688-696
Persistent link: https://www.econbiz.de/10009260980
Saved in:
62
Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.
;
Morgan, Joseph E.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
Saved in:
63
Do online brand communities help build and maintain relationships with consumers? : a network theory approach
Lee, Hyun Joung
;
Lee, Doo-hee
;
Taylor, Charles Raymond
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10009409559
Saved in:
64
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
65
Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
Saved in:
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