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Handbook of social media management : value chain and business models in changing media markets
41
Web 2.0 : neue Perspektiven für Marketing und Medien
37
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
27
Digital transformation in journalism and news media : media management, media convergence and globalization
25
The handbook of political economy of communications
25
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
23
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
22
The Routledge companion to digital consumption
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
Information diffusion management and knowledge sharing ; volume 2
18
The SAGE handbook of social media marketing
18
De Gruyter handbook of media economics
17
Digital advertising : theory and research
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Leitfaden Online-Marketing ; [Bd. 1]
16
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Organizations and social networking : utilizing social media to engage consumers
15
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
15
Web 2.0 : the business model
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
14
Consumer psychology in a social media world
14
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
14
Social media listening and monitoring for business applications
14
Strategic customer relationship management in the age of social media
14
How to succeed in the digital age : strategies from 17 top managers
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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1
Media capture and belief in alternative realities
Szeidl, Adam
;
Szucs, Ferenc
- In:
The transition to illiberal democracy economic drivers …
,
(pp. 43-48)
.
2024
Persistent link: https://www.econbiz.de/10014576106
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Contagion from social media to mainstream media
Cagé, Julia
;
Hervé, Nicolas
;
Mazoyer, Béatrice
- In:
The political economy of social media
,
(pp. 203-211)
.
2023
Persistent link: https://www.econbiz.de/10014444310
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3
Digital platforms and minority language media : exploring the prospects of Banjara language media in India
Sathya Prakash, Elavarthi
;
Bhargav, Nimmagadda
- In:
De Gruyter handbook of media economics
,
(pp. 527-538)
.
2024
Persistent link: https://www.econbiz.de/10014540263
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Social media, news consumption and polarisation
Levy, Ro'ee
- In:
The political economy of social media
,
(pp. 47-58)
.
2023
Persistent link: https://www.econbiz.de/10014444281
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5
Toward decolonizing the media economics curriculum in Africa
Chambwera, Collen
- In:
De Gruyter handbook of media economics
,
(pp. 149-165)
.
2024
Persistent link: https://www.econbiz.de/10014538889
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6
Developing a curriculum for media economics
Raats, Tim
- In:
De Gruyter handbook of media economics
,
(pp. 115-125)
.
2024
Persistent link: https://www.econbiz.de/10014538859
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7
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
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8
The stunning longevity of media ownership concentration
Trappel, Josef
- In:
De Gruyter handbook of media economics
,
(pp. 230-247)
.
2024
Persistent link: https://www.econbiz.de/10014538899
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9
Old and new leaders in global media markets
Flew, Terry
;
Gray, Joanne Elizabeth
;
O'Donnell, Penny
; …
- In:
De Gruyter handbook of media economics
,
(pp. 249-266)
.
2024
Persistent link: https://www.econbiz.de/10014538901
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10
Global sports media rights market
Evens, Tom
- In:
De Gruyter handbook of media economics
,
(pp. 267-278)
.
2024
Persistent link: https://www.econbiz.de/10014538902
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