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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social network"
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Social network
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
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Markenimage
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Advertising effects
26
Werbewirkung
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Advertising
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21
Online retailing
17
Online-Handel
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Facebook
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Marketing management
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electronic word-of-mouth
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social media marketing
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Alvandi, Mohsen
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bailey, Ainsworth Anthony
1
Ben Mimoun, Mohammed Slim
1
Borges, Ana Pinto
1
Bình Nghiêm-Phú
1
Clément, Alexandre
1
Dobre, Costinel
1
Dumicic, Ksenija
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Falaster, Christian
1
Gong, Wen
1
Jami Pour, Mona
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Koukoulis, Ioannis
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Kumarashvari Subramaniam
1
Lee, Minho
1
Liu, Hsih-Hsien
1
Lotfiyan, Zahra
1
Milovan-Ciuta, Anca-Maria
1
Nair, T. R. Gopalakrishnan
1
Petrescu, Maria
1
Riscarolli, Valéria
1
Robinot, Élisabeth
1
Rodrigues, Leonel Cezar
1
Shaykhzade, Fooziye
1
Snoj, Boris
1
Sukoco, Badri Munir
1
Tomše, Denis
1
Trespeuch, Léo
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Vieira, Bruno Miguel
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Vieira, Elvira Pacheco
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Wu, Wann-Yih
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of management information systems : JMIS
22
International journal of business information systems : IJBIS
21
Electronic commerce research
19
Information systems research : ISR
18
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research and applications
13
International journal of hospitality management
13
International journal of networking and virtual organisations : IJNVO
12
Cogent business & management
10
Computational & mathematical organization theory
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
Working paper
10
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
Journal of internet commerce
8
Journal of knowledge management
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
CESifo working papers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
Computational and mathematical organization theory
7
Electronic markets : the international journal on networked business
7
Enterprise 2.0 - Die Kunst, loszulassen
7
Enterprise 2.0 - die Kunst, loszulassen
7
IEEE transactions on engineering management : EM
7
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ECONIS (ZBW)
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
3
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
4
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
5
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
6
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
7
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
8
Social bonds and millennial consumers' activity in social networks
Petrescu, Maria
;
Dobre, Costinel
;
Milovan-Ciuta, Anca-Maria
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10011918369
Saved in:
9
Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony
;
Ben Mimoun, Mohammed Slim
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
Saved in:
10
Co-consumption and co-production inside a brand community : a socio-cognitive perspective
Sukoco, Badri Munir
;
Wu, Wann-Yih
;
Liu, Hsih-Hsien
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011581541
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