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~isPartOf:"Journal of internet commerce"
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Social Web
76
Social web
76
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
42
Online-Marketing
42
Brand management
18
Markenführung
18
social media
18
Beziehungsmarketing
17
Relationship marketing
17
Online retailing
15
Online-Handel
15
E-commerce
13
Electronic Commerce
13
Confidence
12
Internet
12
Vertrauen
12
Viral marketing
12
Virales Marketing
12
Website
11
Brand image
9
Markenimage
9
Media usage
8
Mediennutzung
8
Social network
8
Soziales Netzwerk
8
Marketing management
7
Marketingmanagement
7
trust
7
Customer satisfaction
6
Kundenzufriedenheit
6
social commerce
6
Advertising effects
5
Brand
5
Markenartikel
5
USA
5
United States
5
Werbewirkung
5
e-commerce
5
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87
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87
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Case study
1
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English
87
Author
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Lepkowska-White, Elzbieta
3
Aslam, Wajeeha
2
Baldus, Brian J.
2
Connolly, Regina
2
Farhat, Kashif
2
Islam, Jamid Ul
2
Mokhtar, Sany Sanuri Mohd
2
Pan, Yating
2
Parks-Yancy, Rochelle
2
Torres, Ivonne M.
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Acer, Adam S.
1
Adhikari, Kishalay
1
Adjasi, Charles Komla Delali
1
Ahuja, Vandana
1
Aiyub, Asheefa Shaheen
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Amar, Raju G.
1
Anisi, David
1
Anubha
1
Arnett, Kirk P.
1
Aydın, Gökhan
1
Bachfischer, Gerhard
1
Bai, Xue
1
Barakat, Karine Aoun
1
Ben-Ur, Joseph
1
Bhatt, Anil
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Brito, Carlos Henrique Figueiredo e Melo de
1
Canduela, Jesus
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Carr, Rodney
1
Castleman, Tanya
1
Chai Wen Teoh
1
Changchit, Chuleeporn
1
Chen, Chih-ping
1
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Journal of internet commerce
Journal of business research : JBR
474
SpringerLink / Bücher
271
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
152
International journal of internet marketing and advertising : IJIMA
150
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
NBER working paper series
121
Springer eBook Collection
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of marketing communications
97
CESifo working papers
95
International journal of advertising : the review of marketing communications
93
The journal of media economics
92
Working paper / National Bureau of Economic Research, Inc.
92
Business horizons
91
International journal of business information systems : IJBIS
91
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Management information systems : mis quarterly
86
International journal of hospitality management
84
Electronic commerce research
83
NBER Working Paper
81
Journal of marketing management : MM
79
Journal of travel and tourism marketing
78
Journal of media business studies
77
Discussion papers / CEPR
74
HMD : Praxis der Wirtschaftsinformatik
74
Journal of promotion management : innovations in planning and applied research
74
Journal of information & knowledge management : JIKM
73
International journal of electronic commerce : IJEC
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
70
Research
69
The journal of product & brand management
69
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ECONIS (ZBW)
87
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1
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
4
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
5
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
6
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
9
Social Media Influencer Marketing : Commentary on the Special Issue
Kian Yeik Koay
;
Tjiptono, Fandy
;
Chai Wen Teoh
;
Memon, …
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
Saved in:
10
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
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