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Marketingmanagement
Social Web
20,434
Social web
20,434
Online-Marketing
6,224
Internet marketing
6,122
Consumer behaviour
5,153
Konsumentenverhalten
5,153
Kommunikationsmedien
3,226
Communication media
3,225
Soziales Netzwerk
2,483
Social network
2,309
Deutschland
2,299
Viral marketing
2,233
Virales Marketing
2,232
Internet
2,190
Beziehungsmarketing
2,150
Relationship marketing
2,148
Electronic Commerce
2,126
E-commerce
2,004
Germany
1,983
Brand management
1,896
Markenführung
1,896
Web 2.0 technologies
1,740
Web 2.0-Technologien
1,738
Social media
1,733
social media
1,670
Mediennutzung
1,667
Media usage
1,665
Digitalisierung
1,588
Online retailing
1,525
Online-Handel
1,525
Mediensektor
1,498
Media industries
1,496
Digitization
1,488
USA
1,399
United States
1,336
Theorie
1,260
Theory
1,241
Öffentlichkeitsarbeit
1,205
Public relations
1,163
Media coverage
1,119
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77
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607
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268
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42
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35
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33
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33
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31
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28
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28
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25
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24
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19
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19
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17
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15
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9
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9
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9
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8
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8
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4
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4
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4
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3
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3
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2
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2
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2
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1
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1
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687
German
192
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1
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1
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Ozuem, Wilson
6
Adeola, Ogechi
5
Chan-Olmsted, Sylvia M.
5
Haenlein, Michael
5
Ryan, Damian
5
Halligan, Brian
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bauer, Hans H.
3
Bruhn, Manfred
3
Clement, Michel
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Eckardt, Gordon H.
3
Eisend, Martin
3
Guarda, Teresa
3
Götte, Sascha
3
Hardiman, Marco
3
Harris, Lisa
3
Hinson, Robert
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Katuse, Paul
3
Klepek, Martin
3
Mota Pinto, Filipe
3
Mühlenbeck, Frank
3
Picard, Robert G.
3
Schultz, Don E.
3
Shah, Dharmesh
3
Skibicki, Klemens
3
Spann, Martin
3
Swani, Kunal
3
Tropp, Jörg
3
Twum, Kojo Kakra
3
Valos, Michael J.
3
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All
Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
3
Wiley-VCH
3
Haufe-Lexware GmbH & Co. KG
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Edward Elgar Publishing
1
European Advertising Academy
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Gesellschaft zur Erforschung des Markenwesens
1
Handelshochschule Leipzig
1
Helmut-Schmidt-Universität
1
ICORIA <10, 2011, Berlin>
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Markendialog <19., 2015, Berlin>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Special Libraries Association
1
Springer International Publishing
1
Stuttgarter Mediensymposium <2, 2008, Stuttgart>
1
Universität Regensburg / Lehrstuhl für Wirtschaftsgeographie
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of internet marketing and advertising : IJIMA
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
13
Springer eBook Collection
12
Journal of marketing communications
11
Business horizons
10
Journal of strategic marketing
9
The journal of business & industrial marketing
9
Journal of advertising research
7
Journal of internet commerce
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Digitale Kommunikation
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of communication management : an international journal
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Digital marketing strategies and models for competitive business
4
Innovative perspectives on corporate communication in the global world
4
International journal of technology marketing : IJTMkt
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
Strategic corporate communication in the digital age
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
... für Dummies
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
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Source
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ECONIS (ZBW)
871
USB Cologne (EcoSocSci)
4
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1
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10
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875
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1
Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora
;
Caro-González, Francisco Javier
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 927-945
Persistent link: https://www.econbiz.de/10014437266
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.
;
Wiid, Johannes A.
-
2021
Persistent link: https://www.econbiz.de/10012594025
Saved in:
4
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
5
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
6
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
7
Online media in dairy markets : a US dairy futures market study
Ortez, Mario
;
Olynk, Nicole J.
;
Mallory, Mindy Lyn
; …
- In:
Agricultural finance review
83
(
2023
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10013552632
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Strategic use of social media influencer marketing
Förster, Manuel
;
Hellmann, Tim
;
Vega-Redondo, Fernando
-
2024
-
Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
Saved in:
10
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
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