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~isPartOf:"Journal of advertising research"
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Lipsman, Andrew
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Journal of advertising research
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
141
Tourism management : research, policies, practice
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Journal of management information systems : JMIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of marketing communications
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Business horizons
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
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International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
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HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
98
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
4
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
Saved in:
5
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
6
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
7
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
8
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
9
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
10
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
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