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~type_genre:"Article in journal"
~isPartOf:"The journal of product & brand management"
~person:"Cho, Su Yeon"
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The journal of product & brand management
Journal of promotion management : innovations in planning and applied research
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Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
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