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~person:"Calder, Bobby J."
~subject:"Advertising"
~subject:"Mediennutzung"
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Advertising
Mediennutzung
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Calder, Bobby J.
Kind, Hans Jarle
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Klingler, Walter
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J. L. Kellogg Graduate School of Management
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Kellogg on advertising & media : the Kellogg School of Management
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
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2
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
3
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
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