//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Calder, Bobby J."
~subject:"Werbeträger"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Mediennutzung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbeträger
Advertising effects
3
Communication media
3
Kommunikationsmedien
3
Media usage
3
Mediennutzung
3
Werbewirkung
3
Advertising
1
Advertising media
1
Marketing
1
Mediaplanung
1
USA
1
United States
1
Werbestrategie
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Calder, Bobby J.
Jap, Sandy D.
4
Venkataraman, Sriram
3
Broadbent, Simon
2
Chen, Lin
2
Huber, Frank
2
Jürgens, Alexander
2
Kircher, Heike
2
Lin, Chen
2
Matthes, Isabel
2
Pagel, Sven
2
Block, Martin P.
1
Chan-Olmsted, Sylvia M.
1
Diehl, Sandra
1
Franz, Gerhard
1
Gaßner, Hans-Peter
1
Heimbach, Petja
1
Johannsen, Nicolai
1
Juntunen, Arja
1
Koinig, Isabell
1
Koslow, Scott
1
Malthouse, Edward C.
1
Matt, Dominique von
1
Roschitz, Petra
1
Scheiber, Rebecca
1
Schultz, Don E.
1
Seeger, Christof
1
Seufert, Wolfgang
1
Silberer, Günter
1
Stewart, David W.
1
Venkataraman, Sriraman
1
Viswanathan, Vijay
1
Webster, James
1
Wolter, Lisa-Charlotte
1
more ...
less ...
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->