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Search: subject:"Mediennutzung"
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Varan, Duane
Kind, Hans Jarle
9
Klingler, Walter
9
Nardotto, Mattia
8
Pabilonia, Sabrina Wulff
8
Schenk, Michael
8
Valletti, Tommaso M.
8
Adena, Maja
7
Anger, Silke
7
Benesch, Christine
7
Enikolopov, Ruben
7
Gavazza, Alessandro
7
Petrova, Maria
7
Santarosa, Veronica
7
Schleife, Katrin
7
Schwarze, Johannes
7
Wilbur, Kenneth C.
7
Zhuravskaya, Ekaterina
7
Bellman, Steven
6
Biswas, Shirsho
6
Diehl, Sandra
6
Dräger, Lena
6
Frey, Bruno S.
6
Kosse, Anneke
6
Merz, Joachim
6
Pagel, Sven
6
Piolatto, Amedeo
6
Simonov, Andrey
6
Anderson, Simon P.
5
Berger, Helge
5
Clement, Michel
5
Ehrmann, Michael
5
Fratzscher, Marcel
5
Gentzkow, Matthew Aaron
5
Gerhards, Maria
5
Krone, Jan
5
Nilssen, Tore
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Silberer, Günter
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Sonnac, Nathalie
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
3
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
4
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
5
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
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