//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Read more"
~isPartOf:"Gabler Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Meinungsführer"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Meinungsführer
2
Bekleidungsindustrie
1
Berühmte Persönlichkeit
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing industry
1
Consumer behaviour
1
Fashion
1
Influencer
1
Kaufentscheidung
1
Konsumentenverhalten
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marketingstrategie
1
Mode
1
Modebranche
1
Social Web
1
Social web
1
Unternehmen
1
Werbekampagne
1
World Wide Web 2.0
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Language
All
German
2
Author
All
Ahrens, Gesa
1
Dressler, Matthias
1
Oloko, Shamsey
1
Schimansky, Alexander
1
Institution
All
Frankfurter Allgemeine Buch
1
Published in...
All
Read more
Gabler Research
ESCP-EAP working paper
2
Kommunikation und Politik : Schriftenreihe
2
Konsum und Verhalten
2
Etudes & Recherches; 36
1
Jena Research Papers in Business and Economics - Working and Discussion Papers
1
Schriftenreihe der Verlagsgruppe Bauer
1
Spiegel-Verlagsreihe Fach & Wissen
1
Studies & Research; 36
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Macht der
Meinungsführer
: von Celebrities bis zu Influencern
Schimansky, Alexander
(
ed.
);
Oloko, Shamsey
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10011658726
Saved in:
2
Online-
Meinungsführer
im Modemarkt : der Einfluss von Web 2.0 auf Kaufentscheidungen
Ahrens, Gesa
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014008854
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->