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~subject:"Communication"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"ESCP-EAP working paper"
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Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
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Jacob, Frank
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2007
Persistent link: https://www.econbiz.de/10013433060
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Meinungsführerschaft im Konsumgütermarketing : theoretischer Erklärungsansatz und empirische Überprüfung
Brüne, Gerd
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1989
Persistent link: https://www.econbiz.de/10009701134
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