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~subject:"Communication"
~subject:"Influencer"
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Search: subject:"Meinungsführer"
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Communication
Influencer
Meinungsführer
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5
Interpersonale Kommunikation
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ECONIS (ZBW)
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Managing influencer marketing cooperations
Farouq, Jasmin
-
2022
Persistent link: https://www.econbiz.de/10013348933
Saved in:
2
Die Macht der
Meinungsführer
: von Celebrities bis zu Influencern
Schimansky, Alexander
(
ed.
);
Oloko, Shamsey
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10011658726
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3
Opinion leadership and influence in online environments
Wiesner, Anja
-
2009
Persistent link: https://www.econbiz.de/10003851846
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4
Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
-
2007
Persistent link: https://www.econbiz.de/10013433060
Saved in:
5
Meinungsführerschaft im Konsumgütermarketing : theoretischer Erklärungsansatz und empirische Überprüfung
Brüne, Gerd
-
1989
Persistent link: https://www.econbiz.de/10009701134
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