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~subject:"Communication"
~subject:"Marktkommunikation"
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Search: subject:"Meinungsführer"
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Communication
Marktkommunikation
Meinungsführer
26
Consumer behaviour
5
Interpersonale Kommunikation
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Opinion leadership and influence in online environments
Wiesner, Anja
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2009
Persistent link: https://www.econbiz.de/10003851846
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2
Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
-
2007
Persistent link: https://www.econbiz.de/10013433060
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3
Meinungsführerschaft im Konsumgütermarketing : theoretischer Erklärungsansatz und empirische Überprüfung
Brüne, Gerd
-
1989
Persistent link: https://www.econbiz.de/10009701134
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4
Meinungsführerschaft im Konsumgütermarketing : theoretischer Erklärungsansatz und empirische Überprüfung
Brüne, Gerd
-
1989
Persistent link: https://www.econbiz.de/10004067397
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