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Viral marketing
Meinungsführer
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Consumer behaviour
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Interpersonale Kommunikation
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Marketing
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Marketingmanagement
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Influencer
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Kaufentscheidung
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Kommunikationsmodell
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Virales Marketing
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Jacob, Frank
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Opinion leadership and influence in online environments
Wiesner, Anja
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2009
Persistent link: https://www.econbiz.de/10003851846
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Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
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2007
Persistent link: https://www.econbiz.de/10013433060
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