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  • Search: subject:"Menu innovation process"
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Year of publication
Subject
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Gastronomie 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Klang valley 1 Malaysia 1 Menu innovation process 1 New product development 1 Partial least squares 1 Partielle kleinste Quadrate 1 Produktentwicklung 1 Restaurant industry 1 new product development 1 partial least squares 1 product innovation orientations 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Artinah Zainal 1 Mazalan Mifli 1 Rahmat Hashim 1
Published in...
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Tourism and hospitality research : the surrey quarterly review 1
Source
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ECONIS (ZBW) 1
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Managing menu innovation in a saturated market : an empirical evidence from the Chain restaurants in Malaysia
Mazalan Mifli; Rahmat Hashim; Artinah Zainal - In: Tourism and hospitality research : the surrey quarterly … 17 (2017) 4, pp. 339-357
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